| | | When a company as credible and highly followed as Apple miscalculates its forward guidance, it can be tough to quickly repair the damage that follows.
Last Wednesday, after markets closed, the company’s CEO, Tim Cook, tried keeping the situation on an even keel when, about a month ahead of the Apple's official earnings report, he cautioned that the company would significantly miss its sales forecast for the holiday quarter.
The shortfall warning caught markets by surprise; at Thursday's open, investors started dumping Apple shares. By the close, the stock had tumbled 10%, the biggest drop in almost six years. Is this might be the start of a downward spiral for the tech giant?
| | | | | Get the Investing.com App! Financial Markets on the Go | | | | | Follow us |  |  | | | | | |
No comments:
Post a Comment